You’ve probably been browsing websites with advice on how to promote your work, and may well have come across the phrase “Content is King” while doing so. That doesn’t mean that any old content will do – writing quality blog content for your photography website is extremely important. The written elements of your website must be high quality in order to be effective. Why produce amazing photographs for your portfolio and then drag them down with shoddy content!
When considering the textual element of your website, first and foremost you have to remember that you’re not writing for robots! You’re writing for human beings (your prospective clients no less), who will not be impressed by shoddy spelling and grammar, and who won’t be impressed if your website makes you appear unprofessional or careless.
Furthermore, potential clients don’t want to read irrelevant or boring information. They’ve visited your website for a reason. Make sure you provide the information they require. This is particularly important if you’re putting together a blog for your website, even if most of it consists of photographic content. People will keep coming back to a blog that gives them information they need, or that they feel they can connect with on an emotional level. Photographers who cover weddings will understandably need to focus on creating an emotional connection with readers to keep them coming back – and get them on the hook for a potential booking!
But what do you write about? Obviously you want to attract traffic to your website, so you’ll need to know what topics interest your potential clients (hint hint this is where keyword research comes in). If you’re just starting a photography business it can be difficult to know where to begin, particularly as it may appear that the tools you need to find out this information, are rather pricey.
While it may be that Google AdWords charge relatively high prices for advertisements, their keyword research tools are free however, so be sure to use them. Registering for a free AdWords account give you access to the Google Keyword Planner Tool which enables you to check how competitive and effective keywords you may want to use are. Once you’ve established which keywords to use, don’t bother stuffing your text with keywords as it’s ineffective for SEO purposes and will simply annoy your readers. The important places to include keywords are as follows:
• The URL of the page/post you are creating
• The Title of the Article
• Heading Tags
• Image alt tags
Writing for social media such as Twitter or Facebook should obviously be approached quite differently to full length blog posts. Posting links to your best work with a quick, punchy description is the most effective way to get people clicking the links to your website or photography blog. Your posts should be timely, unique and newsworthy to encourage potential customers to follow them through to your website.
In short, writing quality blog content for your photography website can work wonders for both your website and your photography business, while poor quality content can do irreparable damage. Remember, your photographs are only one half of the story – don’t forget the other half!