What is Panda 4 and what does it mean for your photography website
Last month Google rolled out yet another algorithm update, Panda 4.0. These upgrades are created to ensure sites with content of a poor quality don’t move up in the search results. For photographers this will mean that the content of your website is equally as important as the pictures being displayed. But with Google predicting 7.5% of English searches will be affected, this newer version is something you will need to be aware of.
So how is it possible to ensure that your webpage is not hindered because of Panda? That’s quite straightforward – have top quality content on your website. SEO is now totally related to how the user views your website as it is about the content on your page.
What this means for your photography website
Sadly pages which contain only a photograph and a small amount of text are now going to be heavily penalised. Because of this you will now need to add more content to ensure you keep the same level of traffic.
How to check if your website was affected
An easy way of finding out whether the update has affected traffic on your website is by checking the search rankings. If there was a serious drop recently then it might have been caused by Panda. However, this could also be caused by other factors so Google might not always be the cause of your falling visitor numbers.
What you can do to increase your traffic
While pages that contain more text are prone to rank higher with Google, don’t forget that more is not always better. Every page that your website has should offer something different from the last, giving different information about your photography. Where you have some pages without a great deal of content it might be an idea to merge them into one. Thankfully the Google Webmaster Forum made a detailed post showing what is considered good content by the search engine.
While making changes to keep your website in line with the Panda 4.0 update ensure you continue checking to figure out what alterations are the most successful. Don’t forget that an abundance of keywords will now see your page fall down the rankings!