What are long tail keywords? That is a question I am often asked so I thought it best to put together a quick blog post to explain them.
Long tail keywords are essentially longer and more detailed keywords that visitors and potential customers are more likely to type into a search engine when they are in need of purchasing a particular product or service. In your case, they’ll probably be looking for the perfect wedding or portrait photographer. At first, long-tail keywords can seem a bit involved and fiddly, but they can be really quite valuable if you use them correctly.
For example, if you’re a photographer based in York, it’s likely your website’s pages will not appear at the top of a basic search for ‘photography’ or ‘photographer’, because of all the competition (especially if you’re just starting a photography business and new to photography SEO). But say you specialise in contemporary boudoir portrait photography, you could add keywords such as ‘contemporary professional boudoir portrait photography in York’, and you’re likely going to find potential customers looking for exactly that.
Know your market
Long-tail keywords basically come down to really thinking about exactly what your target market is looking for, and offering it to them by way of establishing a better communication process between your business and the individuals who are out there actively looking for it – and believe us, they’re out there. Of course, it can be a bit hit and miss, but it’s best to be as specific as possible when coming up with these search terms and phrases.
Be very very specific!
Another way of thinking about it is this: if you type the word ‘camera’ into Google, how likely is it that you’re going to end up clicking through to one of the many places online selling cameras of all varieties? However, if you type in ‘Nikon D3100 SLR camera’, you’re going to find exactly what you’re looking for right away – always assuming you already know what you’re looking for having made that decision, and likely just want to make the purchase.
Of course, you will draw less traffic with long-tail keywords, but the customers you do attract will be more committed and desirous of the services you can provide, potentially leaving you with fewer overall visitors, but a higher ROI.
So now that you have a basic understanding of long tail keywords, we hope you’ll use them wisely and see great results.