So you’ve built a website but it isn’t getting enough action. You need to do some work on your website to make sure it can rank higher on the search engines, and you will find lots of tips on SEO for Photographers on this website. But what aspects of photography SEO should you also be avoiding to ensure your website receives more traffic? Read on to find out what we believe are the top 7 things to avoid in photography seo.
1. Not starting instantly
A common mistake by many people is waiting too long before starting an SEO campaign. Once your photography website is up and running you should be operating some form of SEO to boost rankings.
2. Using common keywords
Popular choices for photography SEO will be “wedding photography (insert county here)” and “portrait photographer (insert town here)”. But due to their popularity, these keywords can be herd to rank for, and may not actually bring you the traffic you think they will. Thinking outside the box for less common keywords gives you a chance to rank higher with them, and ironically generating more traffic.
3. Having bad content
With a rumoured three updates every day, Google is constantly adapting to the challenges of the web. The search engine can now spot when articles are duplicates and of a poor quality. Posts that are original, informative and give the viewer a great experience will rise in the rankings. Keep an eye on your site’s bounce rate on analytics for examples of poor content.
4. Not using long tail keywords
As previously said using popular keywords can be very competitive. Targeting long tail keywords that use uncommon search terms will bring your photography website more visitors. This is particularly relevant as mobile search becomes more popular – Google believes mobile search volume with outrank desktop before the end of tis year – think about how you are now doing search with facilities like Siri on the iPhone and Google’s voice search capabilities on Android devices.
5. Sharing links
This was popular many years ago, but Google quickly realised it was being abused. While linking to and from local businesses may be helpful, try and limit the amount of links away from your photography site and keep it to genuine sites relevant to your audience.
6. Forgetting your website
SEO for photographers starts at home. Remember, there’s not much point bringing more traffic to a bad photography website. So think about the impression people will get when they visit your page. Make sure it creates a great first impression, is up to date, and provides everything your client would need to help decide to book you.
7. Losing patience
SEO can take a long time to generate results. So be patient and have an ongoing search engine optimization campaign, running through the whole life of your website. Only then will you truly see an increase in web viewers.
We would love to know if avoiding these common mistakes has boosted your web traffic. Feel free to drop a note in the comments with your own experiences. Check out this article on three examples of how NOT to optimise your site for SEO.