What is the number one mistake Photographers with dot.com domain names make?
If they are outside the USA they forget to tell Google!
Did you know that one of the most common mistakes website owners do is not tell Google that they aren’t actually operating their dot.com website in the USA?
By default if you have a dot.com website (e.g. myphotographybusiness.com ), then Google will assume you are a US based company and will favour your rankings on the Google.com search index rather than the index for the country that you might live in.
Time and time again I come across UK photographers who prefer to use a dot.com domain name instead of the more valid dot.co.uk
Unless they have told Google they want to target the United Kingdom instead of the USA with their site, they are penalising their own Search Engine Rankings.
So if you are a UK based photographer and using a dot.com domain name you need to do this right now.
Go into Google’s Webmaster Tools (If you don’t have one, here’s a guide on how to set up a Webmaster Tools Account)
Go to Search Traffic, International Targeting – click the Country tab and make sure that the “Target Users” box is ticked and the “United Kingdom” is selected.
This also applies if you have any non-country specific domain name (e.g. .net, .photography, .photo etc etc)
I once had a client who was struggling to get beyond page 6 of Google.co.uk, only for us to discover he was actually sitting on page 1 of Google.com for the exact same search term – once we switched the Geographic Targeting on, his rankings on the Google.co.uk instead started to climb and within 4 weeks he reached page 1.
Want to know the second most common mistakes photographers make? They don’t sign up for their free account on PhotoProSEO.com where we give lots of free advice just like that 😉