Google have just moved the goalposts – again!
Local search changes – Why it’s more important than ever to rank for local search!
If you’ve been searching Google lately you may just have noticed a little adjustment to the search engine results layout.
In SEO terms it’s actually a HUGE adjustment, and something as photographers we all need to be aware of as 57% of photographers who thought there were on page one of Google have suddenly just been pushed aside.
Yes read that again – 57% of you who thought you were ranking on page one for local search are now on page 2
So what happened?
Well if someone previously searched for a keyword which Google tagged as being a “local” term – e.g. “wedding photographer” the search results would commonly show 7 local photographers pulled from Google maps data.
This was great as it was actually relatively easy to get into this 7 strong “snack pack” if you knew how ( we told you how here ).
Well, a few days ago Google started rolling out their biggest shakeup in Local search for over a year.
Seven is now Three
What was previously a pack of 7 results has now been changed to just 3 – so 57% of you just went AWOL
Why did Google do this? Well most industry commentators are speculating that this is being driven by the continued growth of mobile search and three results just happens to fit very well on a mobile screen.
So what should you do about this?
Well if you are in the local triple pack it’s an excellent result as 43% of you competition for clicks on that part of the screen just got nixed. As you can see above, I’m very happy 😉
But don’t get complacent as competition for those spots just suddenly got a lot tougher!
And if you are one of the unlucky ones who have just dropped off – it’s time to up your game a little…but watch out for a new service coming out from us very very soon that might just make appearing in the Local Search results a whole lot easier rather than harder.