Localised Search is a key development area for Google and Google search results now favour localised search for many search terms now – so this article explains Local SEO and gives a few tips on how to rank your website for local seo.
How Local SEO works
Location-based searching generally utilises four main technologies; these are geo-referencing, GPS, geotags, and search engines. There are other ways to enhance this type of information now, such as Yelp, your Google Plus location data and other social media profiles where you share your photographs and other information with the world.
So, what’s the best way to begin a localised campaign for your photography business? Well, most recommend a blended approach, utilising tools such as Google Places (now known as Google My Business), which go a long way to helping you rank locally, although will not do much to aid your more traditional SEO ranking.
With Hummingbird and updates from Google such as the 2012 Venice update, localised SEO is becoming altogether stronger, and with an increasing number of people turning to mobile search on the go, localised SEO is becoming more important than ever before.
Your name, address and telephone numbers (which are generally referred to as just ‘NAP’) are another vital element of SEO. These should be included on all your social media accounts, and the footer of each of your webpages, along with any guest blogs you may do. Why? These details are now saved on most search engines’ 3D indexes.
Another good tip is for you to review your more structured data; it is wise to include maps, text directions and photographs, which all go a good way to improving your contact page.
Reviews, public trust and authority all become effective tactics to increase your site’s click-through rates, which most search engines favouring sites that are popular, trusted and well-reviewed. If you can get any of your satisfied photography clients to review you favourably, this will help.
Ranking locally using SEO
Take the time to review your Google Analytic data, before utilising it to come to a conclusion on your localised SEO campaign. Aim to target larger cities first, and think of ways you can come up with a strategy to implement some of the information you’ve come across.
A blended approach, using NAP, social media, structured data, hyperlinks and mobile data can all help you come up with a better, more effective SEO campaign. Targetting global search engines will help cover larger ground and have a larger percentage of market share and are better when it comes to your SEO ranking.
Want a head start on SEO? Download the new Easy WP SEO plugin
Take a look at the amazing new WordPress plugin Easy WP SEO which works alongside standard SEO plugins like Yoast. We’ve been testing this plugin on our own sites (inluding this one) and have been blown away by it – highly recommended!
This fabulous new plugin works alongside Yoast and make on-site optimisation an absolute breeze, comparing your site with others ranking for that keyword and giving you an SEO score relevant to those other site. You can find out more about Easy WP SEO here.