Is your Photography website Mobile-Friendly? You have until April 21st to make sure that it is!
Google will be releasing another important update to their search algorithm on April 21st, and the focus this time is on mobile search – specifically how “mobile-friendly” is your site?
From April 21st, Google will be including the “mobile friendly” status of your site as a ranking factor in their mobile search results.
Here’s what they had to say on the Webmaster Tools blog:-
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
What that basically means that if your website isn’t optimised for a mobile friendly experience, expect to see you page suffer ranking position on mobile search in favour of other mobile-friendly sites.
Now I hear some of you say – “Yes but it’s only mobile, that’s just a small percentage of users, right?”
Have you checked your website analytics lately? Mobile is very fast becoming the number 1 platform for search queries – in March last year, Google Matt Cutts predicted that mobile would outstrip desktop search volumes within the year.
Our own analytics back that up – for example when we ran a competition on our own photography website, 68% of the entries came directly from mobile devices.
How Can I Check if my Photography Website is Mobile-Friendly?
Fortunately those friendly people at Google have provided a handy tool to check the status of your website. You can check you own site here:-
What can I do if my site isn’t Mobile Friendly
If you are a WordPress user, you have tons of options available to you.
Firstly, check if your current website theme allows a “Responsive” design or has a separate Mobile-Friendly option. ProPhoto for instance is one of the most popular photography themes out there (we use it for all our photography sites) – they have a Mobile option available.
Secondly you can look at adding a mobile-friendly plugin – there are a few available, but the most popular is WP-Touch. We recommend splashing out the extra bucks for the Pro version.
Next, if you are handy with CSS and Code you can look at modifying your existing theme yourself – Google offer a handy guide on what needs to be changed here https://developers.google.com/webmasters/mobile-sites
Lastly, if all else fails, now might be the time to consider that site re-design and purchase a more mobile-friendly theme?
Whatever you do, don’t be an April Fool – make sure you get your website mobile-friendly by April 21st!
P.S. Are you new to SEO, or just need some pointers on how to optimise your photographer website’s search rankings? Grab your free copy of our simple 10-step guide to photography blogging success here.