Growing a business is like raising a child. You invest all your time,
effort, and resources to make it prosperous. Unfortunately, when it comes
to the photography business, there is a high probability that your
investments might not pay off. With thousands of similar enterprises out
there, it is quite a challenge to convert your target audience into
clients. Let’s discuss 5 surefire ways in which publicity building can make
your photography business stay ahead of the competition.

Why do you need publicity for your photography business?

The business world is cruel. Despite the stereotype that the technical side
of photography is king, your business is going to die a slow death if the
only thing you offer is technical skills. In fact, building a prosperous
business means developing some expertise and then marketing it as
aggressively as you can. Here are the essential benefits of promoting
photography business through publicity:

• Making your audience discover you. Word-of-mouth, social media, and
  blogging are the best marketing tools you have at your fingertips
  and are the only way to raise awareness.

• Collecting referrals. Publicity isn’t only about media talking, but
  also about your customers spreading the word about the expertise
  your photography business can boast.

• Partnering. The power of cross-marketing is still pretty much
  alive. Use publicity to establish valuable partnerships. For
  instance, consider partnering with travel agencies or photo studios
  for lucrative location offers for your clients.

The ways to get publicity for your photography business

Let’s start with a pro tip: if you’re a photography business owner, look
for the tools that market visuals in the first place. Here are some of the
proven ways to promote a photography businesses:

1. Photo blogging. Search for blogs on which your photos can be
   featured for great exposure for your business. But don’t try to sew
   your art creations in any, random corner. If you’re an expert in
   portrait photography, sending partnership proposals to food
   photography bloggers is a waste of time.

2. Launch an impeccable digital portfolio. When it comes to
   photography businesses, a company website is gold. This is the
   platform that perfectly reflects what you do and what you have to
   offer. Create a digital gallery with the full arsenal of your best
   works and market it aggressively!

3. Enter photo contests. Competitions are the great channels for
   promoting not only a specific work, but your whole photo gallery online! Keep an
   eye out for upcoming events or build your own competition for
   photographers to create a buzz.

4. Take an ad in online directories. No matter which type of
   photography services you offer, there is always some specific
   bailiwick that you have to target in your promotion. Online
   directories are the best platforms for ensuring you show up in a
   local search by your prospective clients. Leverage Google My Business
   and the other free directories to capitalize on online visibility.

The top 5 tools to get publicity for your photography business

Traditional newspaper advertising is dead. Today, a winner is the one who
is ready to invest in kill-two-birds-with-one-shot tools for publicity
building. Check out the top 5 tools to publicize your photography business:

Wix

 

The photography business publicity starts with a professional digital
portfolio that can be embedded to your website. Wix is the advanced tool
for building a catchy website with no coding experience. All you have to do
is choose a perfect blueprint for your photos from the large selection of
templates and start promoting it.

Judgify

Getting publicity for a photography business through contests is a great
strategy for expanding your outreach. Set up an online competition for
photographers with the help of Judgify, an end-to-end awards management
solution. This platform is a flexible tool for managing photo submissions
and evaluating entrants through public voting or judging. Get started to test it for free! To drum
up attention, you can offer a giveaway photoshoot to the most active voters
and promote the winning photos on social media.

HARO

If you want to encourage some media buzz to promote your photography
business, HARO is the answer. This platform weds the best business
solutions and professionals to reporters who hunt content ideas or expert
backup for their articles. This is a great choice if you want to build
credibility and exposure for your business.

SmugMug

The goal of any photography business is selling photos or photo shooting
services. One of the great tools to promote a photography business is
SmugMug, the platform where you can showcase your art, raise awareness
about your business and increase sales. Create an account, upload your
works, embed the link to your website and start earning a real client base!

500px

If you think it’s just an another portfolio building tool, you’re wrong.
500px is a solution for building a digital portfolio, sharing your work
with the target community and selling your services all in one. Customize
your photo collection and benefit from a targeted marketplace in few
clicks!

How to make the right choose

Once you’re done with “how to get publicity for photography business,” it’s
time to think about how you choose the tools that resonate with your unique
business strategy. Building your perfect toolkit is crucial because it
determines how effective your outreach will be. Treat yourself to some
final tips on how to make the right choices:

• Create a clever budget. Many of the great publicity building tools
  aren’t free. This means you have to be ready with a budget plan
  that outlines how much money you spend on marketing before the
  business launch.

• Experiment with the tools. If your business offers photography
  services in different segments, you obviously should have several
  different portfolios. Test different portfolio building tools for
  each part and see which one converts the best. Experiments pave the
  way to a perfect formula.

• Avoid switching. The more processes your platform can manage, the
  more effectively you’ll use your time and resources. Choose
  all-in-one tools to be super productive marketing your photography
  business.

And remember, by leveraging smart tools to get publicity for your
photography business, you ensure that your photos survive in any
highly-competitive market!