Search Engine Optimisation (SEO) has become an integral part of just about every photography business’ marketing mix. Without proper SEO implementation, a business will almost certainly lose out on market share to its competition. For this reason, it is best to arm yourself with the best possible tools and resources needed to ramp up your […]
MARKETING, WORDPRESS AND SEO TIPS FOR THE PROFESSIONAL PHOTOGRAPHER
Fellow Professional Photographers, are you struggling with Google and SEO? Your Marketing? Your website design and hosting? Branding? Pricing? I'm sure the list could go on.
SEO for Photographers is a huge topic in itself, and to many who are struggling to get high rankings on search engines, it can be very confusing on what to do, and most importantly what not to do!
Marketing for Photographers, is of course the key difference that can make or break a photography business - get it wrong, and it doesn't matter how good a photographer you are!
These are just three business areas that are key to running a photography business. Sadly running a photography business isn't just about taking good photographs. In fact it is my belief that photography is only about 20% of the skills required to successfully run a business. You see I believe in the 80/20 rule - A successful business requires 80% of your time devoted to the business, and about 20% to photography.
Welcome to PhotoProSEO.com a site that will give you that missing 80% and much much more...
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The Facebook Pixel has been a core part of the Facebook marketing/adverting system for a long time – but in a recent survey we conducted with fellow professional photographers I was amazed to find that only 29% of you actually used it and that 31% of you didn’t even know what it was. So, although we have […]
In today’s article I am going to talk about the concept of the “lead magnet” and specifically how to build a lead magnet for your photography website. What is a lead magnet? A lead magnet is generally something that you offer visitors to your website in exchange for some information from them and therefore convert […]
Wedding Photography pricing is one of those problems with no correct answer. The country where you work, your own target market and the expectations of that market all have an influence on the answer. But what is your local market? Have you defined it yourself? For example have you ever asked yourself the following questions:- […]